A True Merchant

Catalog Success: How did you get involved in catalog merchandising?

Benevides: I started at a retailer called Anderson-Little in Massachusetts right out of college. Though it’s no longer in business, it was a great training ground. It was a national company that sold men’s and women’s apparel, and I got to travel overseas as a buyer. Everything was private label in our stores, so it was a great place to learn product development.