E-commerce Insights: The Online Retail 2.0 Ideas Tour

The Shopify interface is easy for shoppers and merchants, and the visual design is highly customizable. Check out the gallery of Shopify sites and you’ll find they look original, not like canned templates.

Large online retailers might turn their noses up at Shopify and similar sites as entry level options. At scale, major retailers need cheaper and more flexible solutions. But such platforms offer a cheap and fast way to test ideas for new brands, products and sites.