E-commerce Insights: The Online Retail 2.0 Ideas Tour
Your customers expect a top-notch site. Keep two steps ahead.
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Of most interest to catalogers — Ajax will transform online shopping. Soon online shoppers will shop by dragging items into their cart, either from static product displays or online videos.
The earliest drag-and-drop shopping demo I found is on Script.aculo.us, a JavaScript library. Web developers use libraries and frameworks to simplify Ajax programming. Besides Script.aculo.us, popular libraries and frameworks include Prototype, MochiKit, the Yahoo! UI Library and the Google Web Toolkit. Your programmers can use these established code bases to add rich, interactive effects to your site easily, and at no cost.
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Alan Rimm-kaufman
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