E-commerce Insights: The Online Retail 2.0 Ideas Tour
Your customers expect a top-notch site. Keep two steps ahead.
Great examples of Ajax sites include Google Maps, Google Docs and Spreadsheets (formerly Writely and XL2Web, respectively), Wufoo, and Windows Live. If you haven’t tried these sites yet, check them out.
Downside of Ajax
A downside of Ajax is that such applications can thwart current Web analytics software. Because on-page actions happen without full browser fetches, your analytics program “sees” only one page view, missing the richness of user activities within the page. Omniture and other analytics vendors now are starting to offer software hooks that allow you to track visitor actions in rich Flash and Ajax applications.
- Companies:
- The Rimm-Kaufman Group
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