E-commerce Insights: The Online Retail 2.0 Ideas Tour
Your customers expect a top-notch site. Keep two steps ahead.
Consider your last two clicks: You stayed on the same Web page, but what was on that page changed. It’s fast, convenient and slick. Such pages use the magic of Ajax.
Coined by Jesse Garrett in February 2005, Ajax is a psuedo-acronym for Asynchronous JavaScript and XML. It’s a mash-up of three established technologies: JavaScript, XML and the special XMLHttpRequest call. XMLHttpRequest lets Web browser software grab data from remote Web servers asynchronously — users don’t have to twiddle their thumbs waiting. Ajax makes Web browsing snappy and interactive, much like desktop software.
- Companies:
- The Rimm-Kaufman Group
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