E-commerce Insights: The Online Retail 2.0 Ideas Tour
Your customers expect a top-notch site. Keep two steps ahead.
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Here’s the low-risk, five-step recipe.
• Buy a good, permanent domain name—only $15 per year at Dotster.
• Hang a Shopify site off of it (zero fixed cost).
• Populate the new site with your great, new product ideas.
• Promote the new site.
• If the low-budget test site works, upgrade the underlying e-commerce platform to a custom site, if needed.
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- Companies:
- The Rimm-Kaufman Group
Alan Rimm-kaufman
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