A Talk with September’s Profile, Rob Johnston Jr., Founder and Chairman of Johnny’s Selected Seeds

CS: How do you deal with the increased postal rates?

Johnston Jr.: In the end we’ll experience about a 15 percent increase in postage this fiscal year. We had two options. Either produce fewer catalogs to offset the cost of the postage increase, or budget for the increase. We chose the latter. Our catalog is a critical element of our business and we weren’t prepared to sacrifice it.