5 Tips on How to Create a Successful Pop-In Shop
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1. Think of service providers as the location to create the e-pop-in. They already have a relationship with the customer, yet aren't selling competing merchandise. For example, if you're a fashion orthodics brand, get your e-pop-in into podiatry offices. This is particularly suitable for Aetrex, which has developed a line of fashion orthodics footwear and can benefit by following the trail blazed by Vionic.
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Janet Valenza
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