5 Tips on How to Create a Successful Pop-In Shop

In this instance, West Paw Design received targeted brand exposure for its products, driving additional store traffic and specific customer inquiries about its products as recorded by retail staffers.

Emerging specialty brands, such as West Paw Design, are marketed across thousands of boutiques, with a couple pieces here and there. They also often have a fledging direct-to-consumer e-commerce business. Yet nowhere are customers able to experience the brand holistically and completely in a single location. Without that experience, the brand may not thrive.