5 Tips on How to Create a Successful Pop-In Shop

Even pet owners love brick-and-clicks e-commerce shopping. Pop-up and pop-in shops have become mainstream marketing tools across the retail spectrum as demonstrated by Pop-Up Artists e-pop-in campaign on behalf of Montana-based pet accessory company West Paw Design that was staged this holiday season at a handful of New York City Pet Central shops. Pop-Up Artists created window displays and placed product samples in "experience" locations for ordering online with the assistance of tablet-equipped sales staffers.