A Synergistic Approach

Reiman founded the Country Store mail-order division in 1975. Eventually, the merchandising business took on a life of its own and was spun off into a stand-alone catalog.

Catalogs & Magazines: a Close Fit

At its founding, the Country Store was a way “to reach out to our rural subscribers with a market as near as your mailbox — and that was our slogan; it was a great fit,” says Kaiser. There remains a close working relationship between the catalog and the magazines Reiman publishes today, even though the business has grown and changed.