A Synergistic Approach

Over time, more product concepts (e.g., cookbooks, decorative porcelain plates) were dreamt up by the staff and sold well on the magazine’s pages. Kaiser recalls that the first few product placements included recipe cards, a baby minder chart, a booklet of kitchen tips from the magazine’s Food Fair column, and the famous T-shirts that Kaiser herself even modeled for the magazine. All were sold in a special section of the magazine called “Farm Wife Country Store.”