A Synergistic Approach

About Reiman Publications/Country Store Catalog

Headquarters: Greendale, Wis.
Parent company: Reader’s Digest
Merchandise: country-oriented collectibles, kitchen items, books, apparel and home accessories
# of employees (Reiman): 500
Annual catalog circ.: 10 million
# catalog mailings per year: 12
# product SKUs: 4,500 total (600 items per catalog)
Sales from Web: 15 percent
Catalog creative: in-house creative services group, including photography
Newest catalog: Reader’s Digest American Made
Printer: Quad Graphics