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With Country Store’s unique history, wherein a few standout products launched a catalog business, it’ll be interesting to watch what items make their mark with its new sister catalog’s audience. Perhaps as with the “I’m proud to be a Farm Wife” T-shirts from the 1970s, another great merchandising concept may emerge to help spur Reader’s Digest American Made to become a thriving catalog business.
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Alicia Orr Suman
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