A Synergistic Approach

With a slightly different audience expected, the offer strategy will be different for the new catalog. “With American Made, our goal is not to start it off with promotional shipping offers, but instead to just cast a very wide net,” Stanislawski says. The company plans to test about 50 lists, among them a smattering of home, outdoor, garment, gift, food, low- and high-ticket buyers. And then it will see where there are pockets of potential for future rollouts.