A Synergistic Approach

Kaiser says that Reiman Publications’ founder Roy Reiman grew up on an Iowa farm and started Farm Wife News out of a need he saw in the marketplace. “As other big farming magazines were cutting out their women’s sections in an effort to trim pages, there was no place for farm women to turn for editorial,” she notes. “And the women were true partners in the running of farms and homes, and they needed a place to go for ideas. It was an advertising-free magazine, so the few product placements were a natural outgrowth of the publication.”