A Synergistic Approach

New Catalog Launch

The limiting nature of the country concept actually has led to the impending launch of a new catalog. Says Minix, “There’s a limit to the size of the current business, even though we’ve been able to grow 20 percent on the top line in the past three years.” Still, he says, he’d like to accomplish two things with a new catalog: leverage the subscriber base more across Reiman and Reader’s Digest, and find a more broadly appealing merchandise concept.