A Synergistic Approach

One way Country Store has been able to sell more products in its most successful categories is by adding supplemental mini catalogs. Mailed only to buyers, the goal of these digest-sized books is to increase total spending by existing good customers. The mini catalogs — Country Store Garment Collection, Home/Bed & Bath, and Kitchen Products — mail in an envelope, or are polybagged with the product guide and magazine. Minix says production costs on these books is kept low by ganging print runs with other similar production runs.