A Synergistic Approach

Merchandising Tactics

Minix notes, “We have a really distinct shtick: the general store that fits in your mailbox. To dilute it would risk losing our dedicated, tried-and-true loyal shoppers.” Who are Country Store’s buyers? Most are rural women, with an average age of 61 and an income that’s slightly lower than the national average. One way to get a good image of who these shoppers are, says Minix: 51 percent of the company’s orders still come in an envelope with a check.