A Synergistic Approach

As a result of this arrangement, Country Store places very tight marketing parameters on outside lists. “We ZIP model almost everything we’re going to mail,” Stanislawski says. That helps tighten the universe in terms of geographic regions that perform best for the catalog — typically the upper Midwest, the Plains, Ohio, Pennsylvania, western New York state and Missouri. The company makes use of several co-op databases. Stanislawski notes that where some catalogers have seen falloff with the co-ops, Country Store continues to experience success by using them.