A Sneak Preview of Our New Catalog/Multichannel Business Benchmark Report

For B-to-C mailers, an overwhelming majority, 73.2 percent, said they were retaining the same dimensions this year; just 8.2 percent said they were increasing their trim size this year; and 18.6 percent said they were decreasing it.

Even fewer B-to-B marketers said they’d do anything to their catalog trim size. An even larger majority, 85.9 percent, said they’d not change their trim size, 6.4 percent said they’d increase their trim size and 7.7 percent said they would decrease it.