A Sneak Preview of Our New Catalog/Multichannel Business Benchmark Report

When asked how many base (new) catalogs marketers produce in a year, naturally the mean score among B-to-C (4.28) was greater than the mean among B-to-B catalogers (3.74). While the greatest number of B-to-B respondents (32.1 percent) said they produce one new catalog edition per year, the largest number of B-to-C respondents (26.8 percent) said they produce two. Then again, 14.4 percent of B-to-C marketers said they produce more than 10, compared to 9 percent of B-to-B marketers.