A Sneak Preview of Our New Catalog/Multichannel Business Benchmark Report

We also asked, “What other types of marketing efforts are you using in conjunction with your catalog program?” Here, B-to-C and B-to-B responses were more similar. Web sites led the way, followed by e-mail, search (both paid and organic) and direct mail. The emerging technologies that didn’t generate much in the way of response were podcasts, RSS feeds and online video.