A Sneak Preview of Our New Catalog/Multichannel Business Benchmark Report

More B-to-C catalogers are keen on generating online sales from the print catalog (19.6 percent) than B-to-B (6.4 percent). The other responses given — educate customers, build customer relationships, create awareness about your products/services, generate retail store sales (B-to-C only), generate sales for field reps (B-to-B only) and brand-building — all drew single-digit responses.