A Sneak Preview of Our New Catalog/Multichannel Business Benchmark Report

Here at Catalog Success, we’ve spent the better part of the past two to three months putting together the first of what will be an ongoing, quarterly survey of catalog/multichannel business practices. We’re conducting these surveys in partnership with the multichannel ad agency Ovation Marketing.

A portion of the results of this, our first benchmarking report — which will focus on mailing and marketing issues — will be showcased in the October (print) edition of our magazine. Also beginning in October, we’ll feature all the results on our Web site, where you’ll be able to view the overall findings, as well as separate consumer and B-to-B findings.