A Simple ROI Formula to Build a Business Case for Web Investment

Taking the time to build out this simple model accomplishes two things: one, it will help you figure out the ROI of your web marketing program and two, it will show you exactly where you should focus in order to optimize performance. If you have a high percentage of visitors who make it to your registration page but don't convert, that's where you should spend your time and money. If everyone is bouncing off your homepage, it may be an issue of web design, content or even search.