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If your Google analytics data shows that 50 percent of visitors who reach the registration form leave without completing the form, you know that the value of simply getting a visitor to the form is $150 X 50 percent X 50 percent = $37.50. If 50 percent of the visitors who view a particular piece of content go to the registration form, then the value of that piece of content is $18.75. And if you have a 50 percent bounce rate from the homepage, it's now $150 X 50 percent X 50 percent X 50 percent X 50 percent = $9.38.
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