The 3x3 Experiment

Strapline Variations:
“ Merchandise breadth: “The Widget Superstore”
“ Established and trustworthy: “Your Trusted Widget Source Since 1984”
“ Post-sale support: “Helping You Choose, Install and Enjoy Widgets”

”Why Shop” Variations
“ Guarantee: “110% Satisfaction Guarantee — Your Order and Your Shipping Fully Refunded If You’re Not 110% Satisfied”
“ Upgraded shipping: “All Orders Shipped Two-Day Air No Additional Charge”
“ Accessories with order: “Accessory Gadgets FREE With Every Widget Order”