Mobile Musings: A Round Peg for a Round Hole

3. Mobile advertising. Placing ads on mobile websites or within mobile apps is effective for generating brand awareness or driving traffic to a specific mobile campaign.

4. Mobile website. The primary reason retailers need to have a mobile-optimized website is because consumers are already searching for and visiting their websites using mobile devices. (Check your Google Analytics to find out how many. You may be surprised at the number.) When that mobile device is a smartphone and not a tablet, your full-size website is harder to use than it needs to be. The result? A disappointing customer experience. Mobilize your website sooner rather than later.