Mobile Musings: A Round Peg for a Round Hole

2. Quick Response (QR) codes. There’s really just one thing QR codes (and all other types of mobile 2-D barcodes, for that matter) are designed to do: connect users with mobile content. Scanning a QR code can open a mobile website, send a text message, save contact information onto a user’s phone, launch a video, open the App Store to purchase or deliver multimedia content to a phone, among other things. When you have great mobile content you can use QR codes to entice customers and prospects to interact with it. But until you have great mobile content, QR codes aren’t the right tool.