Mobile Musings: A Round Peg for a Round Hole

A mobile marketer’s toolbox is full of strategies and tactics they can leverage to interact and engage with customers and prospects alike. To successfully use mobile marketing to impact your company’s bottom line, you need to choose the right tool for what you’re trying to accomplish.

Let me give you a real-life example: A friend of mine recently contacted me asking for the best way to get a mobile app built for his retail business. I’m so glad I first asked him what he wanted to do with the app, because it turns out an app would have been the wrong mobile marketing tool for him.