Advergaming: Fun and Games

3. Think Foundation, Think Platform

Where will you put your new advergame? This is arguably the most important decision you'll make when developing your strategy. Several options to consider include the following:

• a place that will give visitors a reason to come back to your site;
• on gaming websites such as advergames.com, advergame.com or kongregate.com;
• on YouTube if your game involves interactive video;
• on Facebook for social gaming;
• within emails;
• in advertisements;
• on CDs for publication; or
• as an iPad or Android app.

4. Make it Addictive
It's certainly possible that your customers aren't avid gamers. But if they haven't played Angry Birds before, they've most likely heard of it. If they have played it, it's doubtful they've played just one level. Simply put, Angry Birds is addictive. Its short rounds, simplicity, and the desire to earn higher and higher points are luring. Create that type of user addiction with your advergame and you've got a big win on your hands.