Advergaming: Fun and Games

● Through the Line (TTL): This type of advergaming isn't typically used. TTL advergames involve the use of hyperlinks within a game designed to induce players to visit a webpage that then contains BTL advertisements. The technique used to tempt players into clicking on a hyperlink varies from game to game. While these types of advergames can be useful for community building, and interactive video has seen success with in-game links, TTL advergames can easily be great or flop.