Advergaming: Fun and Games

2. Find a Fitting Format
There are many types of advergame formats out there, so make sure to choose one that will help you reach your marketing goals, works with your budget and fits with your brand, product or service. Here are three options:

● Above the Line (ATL): With ATL advergaming, the advertisements are explicit and may actually be an integral part of the game. Games on company websites are an example of an ATL approach, as are games distributed for free on a disc with a company's products. This type of advergaming may include ads embedded into the game, such as ads around the edge of the screen and ads shown during transitions. A company's products may also play a role in advergaming, with players engaging directly with the products.