Advergaming: Fun and Games

1. Create a Goal That 
Makes Sense
Each marketing medium has its strengths and weaknesses. Some create a high, immediate and easily measurable return on investment (e.g., AdWords), while others provide branding value (e.g., banner ads). Advergames aren't unique in this respect. They won't immediately drive a large number of visitors to your website, but they can create salience with customers and prospects and promote social interactions.