Advergaming: Fun and Games

• return visits;
• purchases from return visitors;
• conversion rates;
• Facebook likes;
• Twitter followers;
• number of games played; and
• level of brand interaction with the game.

The relationship between each of these elements should be considered in every step of your advergaming strategy development. Also consider new technologies like the iPad, and how you can use them to build or spread your advergames. The right strategy with the right technology can get the brand recognition and interaction that spending millions on advertising could not.