Industry Eye: Case Study - Sea Bear
A Restructured Site Helps SeaBear Navigate Its Way to Increased Sales
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Joe Keenan
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In addition to higher conversion rates, redesigned product pages helped SeaBear’s AOV and multi-item purchases grow. With complementary items — such as sauces, rubs and appetizers — now effectively leveraged via cross-sells, AOV has increased 22.8 percent since relaunch.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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