Industry Eye: Case Study - Sea Bear
A Restructured Site Helps SeaBear Navigate Its Way to Increased Sales
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Joe Keenan
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Conversions Soar
Shortly after the site’s redesign, SeaBear garnered a 21.1 percent average conversion rate for the month of December, peaking at 28 percent. Online holiday sales increased by more than 25 percent over the previous year, and this year, the site’s conversion rate has continued to grow with a double-digit increase over the previous site.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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