Industry Eye: Case Study - Sea Bear
A Restructured Site Helps SeaBear Navigate Its Way to Increased Sales
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Joe Keenan
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“People need to be able to drill into areas most compelling to them on the site,” Mondello says. “If you’re going to the site for a gift, it’s easy for you to drill in and find our best gift options. If other customers are throwing a backyard barbecue and want to be able to shop for that event, then we can guide them down that path, too.”
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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