Industry Eye: Case Study - Sea Bear
A Restructured Site Helps SeaBear Navigate Its Way to Increased Sales
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Joe Keenan
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To accomplish this, the site was restructured to feature navigation across the top that categorizes items according to lifestyle themes. The themes are based upon data analysis Tellus gleaned from interviews it conducted with SeaBear customers, and include “Give a Gift,” “Entertain Family & Friends” and “Healthy Dining” — the site’s three primary drivers of purchase decisions.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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