A Renewed Focus

Moreover, it’s projected that by 2007, Web sites will account for 42 percent of catalogers’ total sales vs. 29 percent in 2003, according to a study from The Direct Marketing Association.

Clearly, a multichannel focus is the new norm for catalogers. In that vein, we here at Catalog Success have added a new tagline to our publication: “Your Partner in Multichannel Commerce.” Our aim has been, and will continue to be, to hunt down meaty and practical advice that can help you boost sales, improve efficiency and gain greater profits — no matter what channel you’re selling in.