A Redesign Revitalizes Alsto's

Ambrosi revised the cataloger's logo, which a prior agency had completely changed. Says Jack Gniadecki, Ambrosi's creative director, "We went back to the original logo and enhanced it, choosing a similar font but with a more contemporary sensitivity to kerning and sizing."

Previously, Alsto's had only occasionally used its tagline "Real values for real life. Since 1958." But Ambrosi made it a permanent fixture of the redesigned catalog.