A Redesign Revitalizes Alsto's

Until 2000, Alsto's catalog was regarded as a "handy helper," comprised of practical tools and directed mainly toward men. Over the years, various agencies tried their hands at producing the catalog for Alsto's.

But consumer interest wasn't growing, so Richard Jacobsohn, managing consultant at Alsto's, along with others at the catalog company, made some changes. They began by adding items to the product line to get a more varied customer base. And they turned to Ambrosi, a Chicago-based integrated marketing agency, to redesign the current catalog.