A Recap of Magento's Imagine Conference, Part 2
This was a panel discussion in which I presented with Ed Hoffman of SLI Systems. Here are the takeaways from our discussion:
- Search relevance is crucial; the most important page on your website is the site search page.
- Users often rely on search as their main browsing strategy, with 43 percent of visitors using the search box (that number is higher on CarolinaRustica.com).
- Visitors who use site search convert at a higher rate than nonsearchers.
- Search is a fundamental component of the web user experience and is getting more important every year
We offered four tips for merchants to optimize the site search experience:
- People:
- Chris Goward
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