A Recap of Magento's Imagine Conference, Part 2

Finally, take advantage of all of the paid search data available to you to drive SEO efforts. Look at your most successful campaigns in AdWords and expand on that copy in your own website.

"The Conversion Surgeon"
Chris Goward, WiderFunnel Marketing

In this very thought-provoking session, Goward advised merchants to throw away their ideas of "best practice" and use an analytical, sequential process, with controls, to test every assumption thoroughly and design accordingly. Those who follow this process experience a 25 percent conversion lift on average.