A Recap of Magento's Imagine Conference, Part 2

Another point of emphasis was that the type of device used may signal buyer intent. Merchants must analyze their data to determine a shopper's intent to gather information or purchase when they're on a particular device. If they're on a smartphone, are they browsing, looking for a store or attempting to purchase? The product mix itself will be the main factor in the type of behavior, but the design of merchant's site is also significant.