A Recap of Magento's Imagine Conference, Part 2

The Search Continues: SEO/SEM Trends for 2013
The major takeaway here was that Google ranks authority higher than transactional capabilities, and social factors are a big component of this.

Paid Search
Mix up your ad copy in paid search to better sell your story and provide a point of differentiation in your campaigns, as opposed to just saying "Free Shipping, Lowest Prices, etc."