A Recap of Magento's Imagine Conference, Part 2

1. Analyze traffic by device and click paths.
2. Consider your vertical and buyer behavior.
3. Are your visitors using mobile to search, browse, filter or purchase? You may be fine with a mobile site and a well-designed fixed-width site.
4. Consider all of your selling channels and how customers use devices within those channels (e.g., using an iPad in your store).
5. Multisite environments make RD more complicated.
6. RD is expensive to execute, so you need to consider all of your options. What's the cost of doing nothing?

Some of the newer sites that have implemented RD have seen huge increases in organic traffic and conversions.