Editor'a Take: A Reason to Recall Catalog Showrooms

At the same time, while catalog and online marketers without stores have found more sophisticated ways to track and market to customers and prospects, rising postage has led them to mail fewer catalogs and more coupons and postcards — not unlike retailers.

So it seems like retailers are taking a page from catalogers and online merchants and, to an extent, vice versa, all in the interests of getting consumers to open their wallets once again and shop in any manner they wish.