Shopping for Printers
A Reality Check: While price always is a critical factor, smart print buyers also consider other points before partnering with a printer.
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How can that be done? “By fitting your product to the right printer … and by ensuring that you’re not going to sacrifice quality, delivery or service for price,” Frye said. “Choose a printer that can produce your job well on equipment that fits the job. The printer will make more money, which makes you a more valuable customer.”
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- Companies:
- Banta Catalog Group
Gretchen Peck
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